Strategic Marketing : Planning, Implementation, and Control
- Barcode : 255600000178
- DDC Number : 65 E02056
- ISBN : 0-534-00971-9
- Translator :
- Edition :
- Author : Weitz, Barton A. and Wensley, Robin
- Publisher : KENT
- Pages : 499
- Series :
- Subject : 1.Marketing 2.Marketing -- Management
- Language : English
- Location : General Books
- Copy : 1
- Status : Check in